Technology
Kotak811 customers are young, transaction-heavy and credit hungry. This tech-savvy chunk of the population, makes a perfect fit and offers immense opportunity to the digital-first bank.
17.5 mn
Kotak811 Savings A/c^
42% 
9.4 mn
Paid Debit Cards^^
45%
72%
Bank's new Savings A/c sourced through Kotak811
32%*
Growth in Savings A/c balances
81%
Growth in Savings A/c throughput^^^
72%
Growth in cross sell units
59%
Of overall Credit Cards, Personal Loans, Business Loans and Consumer Finance were cross-sold to Kotak811 customers
31 years
Average customer age
YoY | ^Savings Account refers to Live Full KYC Accounts only | ^^Paid Debit Card (physical DC) includes all cards sold to 811 customers |
^^^Throughput includes both credit and debit transactions | *Average monthly balance (March 2023 vs. March 2022)
At Kotak811, the goal is to build a technologyenabled digitalised ecosystem. The entire acquisition journey was revamped and is now live in two languages - English and Hindi. It is built entirely in-house, on cloud with modular micro-services architecture.
To ensure that holistic feedback is gathered, customer intelligence from multiple siloed applications is consolidated to provide a 360 degree view of the customer’s experience. Based on the customer quality score hence derived, products and services are pruned, and capabilities added.
~20%
Increase in conversion by
new acquisition journey
Features such as QR code funding during KYC and on-the-fly credit card applications during the acquisition journey itself are intuitive and customer-friendly and have led to higher customer engagement.
47%
Customers fund their
account during Full KYC
40%
Offered customers
apply for credit card
Kotak811 is India’s first downloadable digital bank account that offers an instant and paperless account opening journey. It operates as a semiautonomous digital bank within Kotak Bank.